Strategy & Consulting
We’ll help you develop a clear website strategy to identify where you want to be and how you’re going to get there.
Holistic Approach to Your Website Success
We’ll work with both your company’s key stakeholders and target audience to help you develop a clear website strategy that will allow you to better:
Identify your Key Goals & Objectives
Understand your Target Audience’s Needs & Wants
Identify your Road Blocks
Assess your Competition
Assess your Marketing Campaigns
Identify & Measure the Correct Web Site Success Metrics (i.e. KPIs)
Track & Improve your Lead and Sales Generation (i.e. Conversion Rate)
Benchmark & Measure your Progress toward Meeting your Goals
Some common Key Performance Indicators based on web site type include:
- Ecommerce Web Sites – Overall Purchase Conversion, Average Order Size, Items Per Order
- Lead Generation Web Sites – Overall Conversion, Registration Process Dropouts, Conversion of leads into actual customers
- Customer Service Web Sites – Percent of support touches served online, average cost per touch, drivers to other support methods
- Advertising Based Content Sites – Visits per week, page views per visit, advertising click ratio, recency and frequency
- Subscription Based Content Sites – Conversion of non-subscribers to subscribers, active subscriber base, average subscription length
- Branding Web Sites – Page views per visit, average time spent on site, visits per visitor over a certain period of time
Usability Reviews
Too often websites are never properly tested before they launch. Are you too close to your site to notice the problems you have? It often takes a fresh set of eyes from an unbiased perspective to notice the small roadblocks that keep your site from reaching its optimal performance. We regularly perform in-depth usability reviews that cover a site’s design, messaging, pathways/information architecture, usability and usefulness in order to provide specific recommendations that can greatly enhance the usability and effectiveness of a site without a complete redesign.
Site Improvement Checklists
As part of any strategic or consulting service we provide easy to follow checklists. The action items can then be performed by your current internal or external web design team.
Key Tactics
- Website Strategy Development
- Marketing Strategy
- Usability Strategy/Heuristic Evaluation
- Project Definition
- Prototyping/Wireframing
- Business Process Automation Analysis
- Analytics & Reporting
- A/B Testing & Multivariate Testing
- Personas & Audience Segmentation
- Contingency Design
- Short & Long Term Planning
- User Centric Messaging/Copy Writing
- Site Management/Maintenance
